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Brian Ernesto is an experienced entrepreneur and technology leader with a robust track record in managing and founding multiple successful companies. Currently serving as CEO and Founder of LifeCycleâ„¢ since March 2018, Brian oversees business operations and growth in the U.S. Additionally, Brian has been at the helm of Neoreef since May 2003, handling comprehensive business management. Previous roles include CTO and Founder at Conex Med/Pro Systems from January 2009 to March 2014, where Brian directed product design, development, and infrastructure, as well as Co-Founder and Vice President at Consumer(a) from May 2003 to January 2005, focusing on product strategy and software development. Brian's expertise spans business management, product development, and technological innovation.