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Patricia Romana is a seasoned Senior Media Analyst at Neoperformance since February 2020, where leadership of a team involves managing media plans, campaigns, and processes across multiple segments. Previous experience includes serving as a Media Analyst, focusing on enhancing brand visibility through advanced search strategies, and roles at AIESEC and Upsell, where customer experience and talent acquisition strategies were operationalized. Educational qualifications encompass a Master in Management from FGV - Fundação Getulio Vargas, a degree in Publicidade from Faculdade FACHA, and a postgraduate certificate in Business Intelligence & Analytics from Escola Conquer, along with studies at ESPM Escola Superior de Propaganda e Marketing.