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Allison Olson is a highly skilled media analyst with extensive experience at Ovative Group, where roles have included Video & Programmatic Media Senior Analyst and Paid Search (SEM) Analyst from July 2022 to the present, as well as Paid Search (SEM) Intern previously. Prior experience encompasses strategic social media management for the UW-Madison Athletic Training Masters Program and various support roles with the University of Wisconsin Marching Band and Wisconsin 4-H. Skills include executing optimization tasks for paid search strategies, crafting graphics using Adobe Illustrator, and enhancing guest experiences in retail settings. Educational credentials include a degree in Marketing and Digital Studies from the University of Wisconsin-Madison.