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Sonja Dirnböck (vormals Oberreiter) is currently the Head of Marketing Food I Family I Brand Extensions I Delivery at McDonald's Österreich since January 2018. Previously, she held the position of Department Head Marketing, Senior Manager Marketing, and Marketing Specialist at the same company from January 2007 to December 2015. Prior to her role at McDonald's, Sonja was a Brand Manager at Iglo Group Limited from December 2005 to December 2006. She also worked at Unilever from May 2003 to November 2005 in various roles such as Junior Brand Manager, Assistant Brand Manager, and Assistant Platform Manager. Sonja is currently pursuing her Magistra degree in Handelswissenschaften at WU (Vienna University of Economics and Business).