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The Marketing and Communications team at McDonald's Österreich is responsible for developing and executing marketing strategies that promote the brand, enhance customer engagement, and support business objectives. This includes overseeing advertising campaigns, market research, consumer insights, family business initiatives, and corporate social responsibility communication. The team also focuses on digital media strategies, enhancing brand extensions, and liaising with the community through initiatives such as the Ronald McDonald Kinderhilfe. Their efforts ensure alignment with McDonald's sustainability goals and maintain the company's leadership position in the market.