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Simardeep Bhalla is a seasoned digital marketing professional with extensive experience in campaign management and strategy development across various industries. Currently serving as a Digital Marketing Senior Specialist at Manulife since August 2021, Simardeep previously held positions including Digital Marketing Manager at WeyMedia and Paid Digital Lead at Sunwing, managing PPC and SEM campaigns. Additional expertise includes SEO consulting for Paramus Education and significant roles at Aditya Birla Sun Life Insurance and HDFC Life, focusing on digital strategy, media planning, and performance analysis. Simardeep holds a Master of Science in Computer Science from Wayne State University and a Bachelor of Technology in Information Technology from Vivekanand Education Society's Institute of Technology.