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Nikola Vasiljevic is currently the Head of Insights & Analytics at Mad Head Games, focusing on establishing data ecosystems to promote data-driven decision-making within the organization. Nikola has extensive experience in marketing and analytics, having previously held roles such as Head of Marketing and Analytics, where responsibilities included developing marketing strategies for mobile video games and managing the go-to-market process. Prior to Mad Head Games, Nikola served as Innovation Manager for Serbia and Montenegro at Apatinska pivara, where the focus was on driving brand innovation based on consumer insights. Additional roles include insights and data analysis positions in various companies, along with freelance work as a writer and marketing analyst. Nikola holds a Bachelor Degree in Organizational Science and a Master's in Marketing Engineering from the University of Belgrade.