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Mike Taylor is an experienced professional with a diverse background in data insights, customer analytics, and metrics development. Currently serving as the Head of Data Insights & Customer Analytics at Digital Science since June 2016, Mike has also held the position of Head of Metrics Development at the same company and has contributed to the development of scholarly metrics for various platforms. In addition to work in academia, Mike is a Detective Inspector at Smoke & Mirrors and has been a Producer at ElevenOne Theatre since January 2008. Previous experience includes roles as Senior Product Manager in Informetrics at Elsevier, where Mike specialized in non-traditional metrics, and as a Research Specialist focused on author networks and altmetrics. Mike has volunteered with the ORCID organization, contributing to the original API architecture. Educationally, Mike is pursuing a Doctor of Philosophy - PhD in Altmetrics from the University of Wolverhampton, expected to complete in November 2025.