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Rasmus Thaarup is currently the Head of Digital Insights & Advanced Analytics at TV 2 DANMARK A/S, leading a team of analysts and data scientists. Prior to this role, Rasmus worked as a Senior Analyst in Audience Research at DR - Danmarks Radio and as a Consultant at the Danish Technological Institute. With a background in Political Science, Rasmus has also worked in roles such as Project Manager at Invest in Denmark and Research Assistant at the Ministry of Foreign Affairs of Denmark.