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Benoit O'Dell has had an extensive career in various roles in different companies such as Lion, Ferrero, United Biscuits, The Coca-Cola Company, Diageo, and Carat International. Benoit's experience includes roles such as Senior Shopper Marketing Manager, National Account Manager, Market Strategy & Planning Manager, Commercial Manager, Category Development Manager, Business Development Executive, and Media Account Executive. Benoit is a graduate of Loughborough University with a BA Hons 2-1 in Modern European Studies and attended Dr Challoners Grammar School.