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Monica Tenorio is an accomplished professional with extensive experience in insights, analytics, and marketing capabilities across prominent global companies. Currently serving as Vice President of Insights, Analytics & Marketing Capabilities for Europe at PepsiCo since February 2018, Monica has held various leadership roles within the organization, including Vice President of Insights & Analytics in Europe and LATAM. Prior to joining PepsiCo, Monica served as Global Chocolate CIS Director at Mondelēz International, where responsibilities included driving growth strategies and global innovation after the Cadbury acquisition. Earlier career roles at Cadbury Europe SA and Unilever involved significant leadership in marketing, consumer insights, and market research, contributing to enhanced profitability and strategic growth initiatives. Educated at Tecnológico de Monterrey, Monica holds a diploma in Business, Management, Marketing, and Related Support Services.