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Taralyn Rushton Luehrs is an experienced marketing and engagement professional with a strong background in analytics and audience development. Currently serving as Senior Vice President of Engagement & Marketing Analytics at Kaplan since August 2016, Taralyn previously held key leadership roles at Sharecare, Inc., where responsibilities included Vice President of Audience Development, Acquisition & Analytics, and Vice President of Membership & Consumer Activation. Earlier career experiences include Vice President of Membership & eCommerce at dLife, Senior Director positions at Tranzact and iSolve, and roles at Media Horizons, JDM, Inc., and News America Marketing. Taralyn holds a Bachelor’s degree in Organizational Communications and Marketing from Fairfield University, completed in 1996.