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About K12 Coalition

K12 Coalition provides products and services that help K-12 schools and teachers achieve transformational learning outcomes. We tackle many of today’s toughest education obstacles, including teacher recruitment and retention, student learning acceleration, ongoing teacher coaching and development, long-range strategic planning, and school equity audits. K12 Coalition came together when educators with deep experience as teachers, school leaders and high-level district administrators observed a genuine need for something better. Our divisions include iteach, Teaching Channel, Insight Education Group and Lavinia Group.

About Lavinia Group

Founded in 2015, Lavinia Group closes the opportunity gap by helping our partner schools achieve world-class literacy and math instruction through exceptional leader and teacher training. As former teachers, school leaders and administrators, we know the key to excellent student outcomes is to invest directly in the professional development of educators. We provide our client partners with hands-on, immersive, side-by-side guidance so that schools build the capacity and capabilities to sustain their gains long after working with us. 

Location: Remote

The Opportunity

As Senior Director, Marketing you will be part of a small but nimble marketing group and be accountable for defining and delivering omnichannel marketing campaigns to drive revenue goals. Campaigns may include brand (awareness campaigns, creative ideas, and image-building) and growth strategy (SEO/SEM initiatives, landing page optimizations, product creation, traffic/user acquisition, email strategy development, and other growth-related initiatives). You will achieve this by collaborating with division leadership team members, analyzing ROI on your team’s marketing strategies, and leading your team to achieve exceptional marketing outcomes. We are looking for a generator and an innovator of marketing ideas and a creator of solutions. You will report directly to the Chief Marketing Officer, and manage a team of three.

What You’ll Do

• Work collaboratively with cross-functional teams across the company to set and implement short- and long-term marketing plans for Lavinia Group.

• Extrapolate insights from customer, competitor, and marketing performance data and turn those insights into actionable strategies that can be leveraged to create successful marketing initiatives.

• Prioritize key initiatives and maximize the impact of all marketing-related testing by developing and maintaining analytics.

• Facilitate brainstorming sessions which contribute to the generation of new ideas that advance the boundaries of marketing.

• Use a data-driven approach using CRM data to ground campaigns in customer needs and purchasing behavior.

• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.

• Develop and monitor campaign budgets.

• Provide thought leadership, strategic insight, and clear communication (written and verbal) to your team and the organization on the company’s marketing strategy.

• Bring your strengths as a marketing generalist and be a key contributor in development and implementation of strategies such as direct mail, email marketing, website optimization, paid search, social media, competitive research, market research, content marketing, tradeshow management and other marketing endeavors.

• Mentor, coach and supervise a marketing team, including the Sr. Product Marketing Manager, Senior Marketing Manager and Communications Manager.

• Develop and execute comprehensive brand strategies that drive market growth, increase brand awareness, and enhance customer loyalty across multiple channels.

• Lead your team to build campaigns around new products or services, such as new curriculum offerings and professional learning opportunities.

Who You Are

You are analytical and understand business needs - You are able to set goals that will drive business, analyze and report out on data and utilize highest leverage marketing activities for a multi-product company.

You are strategic and solutions-oriented - You demonstrate outstanding strategic thinking skills, including the ability to make meaning of unclear and sometimes opposing priorities, to advise and move a team forward.

You are an agile project manager - You have a propensity to think and act strategically and adjust to meet the needs of the business, a high attention to detail and the aptitude to multitask. You are highly organized with strong time management.

You are an apt communicator and relationship builder - You are dynamic and engaging, with the aptitude to clearly and concisely communicate both verbally and in writing.

Qualifications

• Ideally, 8 years of progressive marketing duties.

• Experience in K-12 education sector marketing is a plus.

• Experience at rapidly growing businesses is preferred.

• Experience running marketing efforts that achieve the desired results, as measured by data.

• A knowledge of how to direct and assist cross-functional teams.

• A strong willingness to engage with and involve other teammates to make the best possible final product.

• The desire to jump in and work in the day-to-day while helping elevate teammates through training and support.

• Familiarity with HubSpot, Salesforce, Google Analytics, and a willingness to explore and learn additional marketing tools.

Why Work with Us

We offer a wide variety of benefits, including flexible time off, parental leave, medical/dental/vision insurance, and 401K.

Compensation range for this position: $110,000-$160,000

As part of our commitment to pay equity, new hires are typically brought into the organization at a salary between the salary band minimum and the salary band midpoint depending on qualifications, location, internal equity, and the budgeted amount for the role.

Our Selection Process

Our selection process typically includes an online application, short phone interview, hiring manager interview, candidate exercise, final interview and reference check.

Equal Employment Opportunity and Commitment to Diversity

At K12 Coalition, we are driven to build and sustain a culture of respect, belonging and inclusion. Our DEI committee includes team members across the company that drive grassroots change through affiliated team resource groups, unconscious bias training, and Equity Triads for continuous dialogue. 

We operate with the deep belief that our world, our schools, and our team are made stronger by respecting, listening to, and amplifying the voices of the communities we serve and the world around us. Therefore, our curricular offerings, our work as a team, and our work with schools, reflect a diversity of perspectives, backgrounds, and experiences.  We aspire to deliver services, products, and practices that are deeply rooted in equity for all children. We are committed to building a diverse team to contribute to this work. 

We will extend equal employment opportunity to all applicants without regard to age, race, ethnicity, sex, religion, sexual orientation, gender identity, socioeconomic background, disability status, military affiliation, pregnancy or any other status protected under federal, state and local laws. We encourage all who share our mission to apply.

K12 Coalition will provide reasonable accommodations during the recruitment process. If you need additional accommodations or assistance, do not hesitate to contact our HR team directly at hr@k12coalition.com.