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Ariel Vargas Miranda is a skilled marketing professional with extensive experience in paid media management and performance marketing. Currently serving as a Paid Media Manager at Juan Valdez Café since December 2023, Ariel previously held positions as a Performance Specialist at Falabella and as a Marketing Analyst at Hacienda Inmobiliaria, focusing on budget strategies and digital channel optimization. Academic credentials include a Master's degree in Marketing and a degree in Commercial Engineering from Universidad Finis Terrae. Additional roles encompass digital marketing consultancy and performance analysis at Blue Latam, contributing significantly to lead generation and market research initiatives.