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Patricia Russo is a highly experienced marketing professional specializing in brand management and innovation. Currently serving as a Senior Global Brand Manager for Trident and Mentos Gum at Perfetti Van Melle, Patricia focuses on global project management and portfolio strategy for regional markets in North America and Europe. Prior experience includes roles at Unilever, where Patricia led significant innovation projects in the Dressings EU team, managing platforms and strategic roadmaps. Patricia's background also includes positions in marketing and public relations across various organizations, alongside a robust educational foundation with an M.B.A. from Católica Lisbon School of Business and Economics and a Licentiate degree in Management and Hotel Direction.