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Eden Medel has held various positions in the advertising industry since 2001. Her first role was as an Ad Server Producer at AOL from 2001 to 2005. Eden then moved to Orange Advertising Network Americas, where they served as a Publisher Account Manager from 2005 to 2013. In 2013, they joined Machinima as a Campaign Manager. From 2014 to 2019, they worked at Advertise.com as a Display Ad Operations Manager. Most recently, they have been a Director of Ad Operations and Ad Operations Manager at Smarty since 2019.

Eden Medel has a comprehensive education history, beginning with a Bachelor of Computer Systems Engineering from Universidad Tecnológica de México between 1999 and 2002. Following this, they completed a Post Grad Program in Finance at the same university between 2003 and 2004. In 2005 and 2006, they attended Casa de la cultura de la India, studying Sanscrit. Finally, they achieved a Master of Business Administration from Universidad del Valle de México between 2007 and 2009.