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Armando Rodríguez has extensive experience in project management and business applications, currently serving as the E-commerce Business Applications Manager at Bershka since September 2017, where responsibilities include leading a Business Product Owners Team focused on system evolution and project development. Prior to this role, Armando held various positions at Privalia from 2010 to 2017, including Senior Project Manager and Project Manager, gaining significant expertise in IT development, KPI dashboards, and process improvement. Earlier experience includes business development as a Business Specialist at Secretaría de Economía México, inventory management as an Inventory Control Senior Planner at Nissan Mexicana S.A. de C.V., and production planning at Delphi. Armando's educational background includes multiple master's degrees in project management, marketing intelligence, and business intelligence, alongside a bachelor's degree in industrial engineering.