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Luciana Montalvo worked as a Brand Ambassador at Mr Jeff starting in March 2018. Before that, they had a role as a Regional Brand Manager at McCann from June 2016 to January 2018. Prior to that, they worked as a Brand Strategist at McCann from September 2013 to May 2016. Luciana also worked as an Assistant Marketing at Uber from May 2012 to May 2013.

Luciana Montalvo completed their Bachelor's degree in Business Administration and Management at the Universidad Complutense de Madrid from 2008 to 2012. Following that, they pursued a Postgraduate degree in Marketing and Market Research at the ESIC Business & Marketing School from 2014 to 2016.