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Alex Gevers is currently the Head of Marketing at Rewire, previously known as MIcompany. With a strong background in marketing roles across various companies, he has led integrated marketing programs for demand and lead generation purposes. Alex has a track record of introducing metrics-driven marketing practices and strategic frameworks in early-stage SaaS startups. With experience in regional marketing management and business development, he has made notable achievements in re-engineering channel marketing practices and developing new software solutions. Alex holds degrees in Business Administration, Mathematics, and Statistics from prestigious universities.