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Jefferson Daley has over eight years of experience in the digital marketing and communications field. In 2022, they began working as a Digital Marketing Manager at Virtuoso. Prior to that, they worked for Bite IT Marketing as a Digital Marketing Manager, providing marketing-as-a-service for IT vendors, tech startups, IT resellers and IT distributors. From 2018 to 2021, they worked at EPIC Technologies as a Marketing & Sales Manager (Remote) and a Marketing and Sales Manager, achieving at least 20% year over year revenue growth for each financial year present, redesigning and maintaining all company marketing websites, and setting up web analytics and conversion tracking. In 2018, they also worked at Caribillion Advertising Ltd as a Marketing Specialist, leading the company's rebranding and launching and managing their social media profiles. From 2017 to 2018, they worked at Groove: Creative Marketing, Design and Development as a Digital Marketing Intern, analyzing web traffic and e-commerce data, conceptualizing digital campaigns, and increasing organic and paid traffic. From 2016 to 2017, they worked at Georgetown University as an Assistant Program Coordinator - Information Services, where they strategized and executed rebranding with a new website and logo, and as a Communications Summer Intern - Campus Ministry, where they strategized the structure and content for the new Campus Ministry website. Finally, from 2014 to 2016, they worked at Caldwell University as a Marketing Consultant & Student Ambassador, producing promotional videos, organizing and conducting campus tours, and representing the institution at important collegiate functions, as well as a Writing, Communication and Media Studies Tutor and a Daley Dealings Radio Show Producer/Host, where they produced and broadcasted 10 live, one-hour weekly shows.

Jefferson Daley has an extensive education history. In 2016, they completed a Master of Professional Studies in Integrated Marketing Communication from Georgetown University School of Continuing Studies. In 2020, they began studying for a Bachelor of Science in Information Technology at the University of the Commonwealth Caribbean (UCC), which they are expected to complete in 2025. Jefferson also holds a Bachelor of Arts in Mass Communication & Media Studies with a minor in Marketing from Caldwell University, which they completed in 2016. In addition, they have obtained numerous certifications, including Angular & NodeJS - The MEAN Stack Guide [2022 Edition] from Udemy, Swyg Digital Marketing Skill Certification from Swyg, Beginning C++ Programming - From Beginner to Beyond from Udemy, Introduction to Packet Tracer from Cisco, MySQL Database Administration - SQL Database for Beginners and MySQL for Data Analysis - SQL Database for Beginners from Udemy, Ultimate Photoshop Training: From Beginner to Pro from Udemy, Introduction to Data Studio from Google Digital Academy (Skillshop), Inbound from HubSpot Academy, Campaign Manager Certification Exam from Google Digital Academy (Skillshop), Analytics Certification from Google, Google Ads Display from Google, and Search Certification from Google.