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Ton Kuper is a seasoned professional with extensive experience in the fields of visual communication and virtual reality. As the CEO and founder of C4Real since December 2007, Ton Kuper focuses on helping organizations enhance their value propositions through effective visualizations. In addition, Ton Kuper co-founded Serious VR in July 2016, which specializes in developing innovative Virtual Reality training applications. Ton Kuper contributes to the industry as a blogger for Marketingfacts since March 2015, sharing insights on Virtual Reality and marketing. Educational background includes a degree in Art and Technology from Saxion University of Applied Sciences, completed in 2007, alongside earlier studies at Hanze and Ubbo Emmius. Ton Kuper is also actively involved in various organizations, holding membership positions in JCI Nederland, Jong Management VNO-NCW, and Technologie Kring Twente, and served as a Managing Director and founder at The Co-Makers until 2016. Prior experience includes roles as Creative Director and Project Manager at a visual agency, focusing on film, graphics, and animation, alongside earlier design work in motion graphics.