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Erica Vallejo is a highly accomplished professional with extensive experience in marketing and leadership within the cannabis industry. Currently serving as the Chief Executive Officer and Fractional Chief Marketing Officer at iFreshly Digital LLC since August 2017, Erica provides targeted marketing solutions tailored to the unique needs of cannabis businesses. As a member of CEOX, Erica is part of a community dedicated to empowering women in leadership roles. Additionally, Erica offers marketing consulting services through Southern High Points Consulting, focusing on guiding new cannabis business owners. Involvement with CMOx enhances Erica's ability to leverage resources and networks within the fractional marketing space. Erica's entrepreneurial background includes founding Halemom.com, where skills in blogging, social media management, and web development were honed. Erica's educational background includes degrees from The University of Texas at Austin and South Texas Community College.