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Marium Mateen Khan is a Senior Lecturer in the Entrepreneurship Department, Assistant Editor of Journal of Education and Educational Development (JoEED), Cluster Head Marketing & Languages and PhD Research Scholar at IoBM. She did her MBA and BBA (Honors) both in Marketing from Karachi Institute of Economics and Technology (PAF-KIET). She has been a scholarship holder since her first semester throughout her BBA and MBA. She received honor which is equivalent to Summa Cum Laude in both programs. She received the best presenter award for her Master’s thesis presentation in 2013. She has specialized in the areas of Consumer Behavior, Brand Management, and Customer Relationship Management, Supply Chain Management, Sales Management, and Digital Marketing. She is well versed in using research analysis software like SPSS, AMOS, SmartPLS, and NVIVO. She has 20 research publications in HEC recognized Y and X category journals. She has 23 conference proceeding publications out of which 7 conference proceedings are ISI indexed. She received the best paper presenter award at the 2nd Pakistan Business Research Conference 2019, held at MAJU, Karachi. She has 9 years of research experience with 180+ research citations and an h-index of 7. She has also supervised theses of BBA level students. She is a reviewer for IBIMA, FIIB Business Review, and South Asian Journal of Management Sciences, Philippines Journal of Development and Academia Letters. She was invited as an evaluator for Digital Advertising Awards 2019 held at CUST, Islamabad. Prior to joining academia, she has worked for different consultancy firms, a financial institution, B2B and B2C firms in different capacities. Her taught courses include: Principles of Marketing, Consumer Behavior, Methods in Business Research, Business Idea Prototyping, Quantitative Business Analysis for Startups, Lean Marketing for Startups, Low-Cost Startup Marketing, Customer Acquisition for Startups, Lean LaunchPad - Start-Up Launch, Growth Hacking for Startups, Agile Processes for Startups, Process Optimization for Startups, Entrepreneurial Leadership & Motivation and Entrepreneurship & Small Business Management.