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Armel Bursaux currently serves as the Client Global Data Lead and EVP of Publicis Spine D&A for EMEA at Publicis Groupe, a position held since January 2018. Bursaux has extensive experience in data and analytics, previously holding roles such as Global Director of Operations for Analytics & Insight at Publicis Media and SVP, Director of Data & Analytics EMEA at Starcom Mediavest Group. Bursaux is also a Data Science Board member at I-COM Global and has been involved in various capacities at Orange and Drivepad. Educational qualifications include an ECP Engineer diploma in Applied Mathematics from CentraleSupélec and a Master’s degree from ESSEC Business School.