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Karim Lahlou is an accomplished professional with extensive experience in research and insights across various sectors, particularly within the gaming and technology industries. Currently serving as Associate Director of Research & Insights at EssenceMediacom, Karim leads data transformation initiatives and develops automated marketing strategy workflows. Previous roles include Director of Research at Vindex, where data-driven solutions were crafted to connect gamers with market participants, and Director of Research at Nielsen, overseeing video game market research. Additional experience includes senior positions at SuperData Research, AOL, and Newegg, focusing on insights generation, content creation, and industry analysis. Karim holds a Master of Science in Journalism with a concentration in Data Reporting from Columbia University and a Bachelor of Arts in Literature and Psychology from Marlboro College.