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Geraldine Mae Cueva has held various positions in the marketing and sales industry since 2015. Geraldine Mae began their career as the Founder of Art & Times of Chill, a marketing consulting and sales platform focused on community engagement and retail partnerships for plant-powered brands. In 2017, they were the Head of Content & Engagement and Content + Partnerships Manager at LÄ’VO, and the Brand Director at Kiskanu Cannabis. Geraldine Mae also held the role of Community Strategist at Kaskade Music, and Buyer at Maker's Row. In 2020, Geraldine was the Retail Partnerships Manager at Barbari, and the Community Engagement Manager at Ardent Life, Inc. Geraldine Mae is currently the Engagement Strategist at On The Revel, and the Director of Retail Partnerships at House of Puff Inc.

Geraldine Mae Cueva attended Rutgers University from 2003 to 2006, where they studied Nursing. Geraldine Mae then attended the Fashion Institute of Technology from 2006 to 2009, where they earned a Bachelor's Degree in Fashion Merchandising Management.