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Alison Payne is an accomplished marketing executive with extensive experience in leading global marketing and innovation initiatives across multiple industries. Currently serving as Global Marketing Director (SVP) of Zero Alcohol Beverages at The HEINEKEN Company, Alison manages the marketing strategy and execution for key Mexican beer brands, achieving significant growth through innovative campaigns and consumer engagement programs. Previously, Alison held leadership roles at PepsiCo, overseeing global snacks marketing and innovation, and at Kellogg Company, driving successful brand innovation for Special K and All Bran. Early career experience includes pivotal roles at Diageo, where brand growth and product development were prioritized. Alison holds an MBA in Marketing & Strategy from London Business School and a BA in Commerce with a focus on Marketing from UNSW.