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Mikaela Paim is a multifaceted professional with extensive experience in marketing, innovation, and multisensory experiences in the beverage and hospitality sectors. Currently serving as the Director of Marketing and Innovation at Abrasel SP since April 2023, Mikaela previously held the position of General Manager at Alfardan Group and has contributed as a columnist for several publications, sharing expertise on beverages, travel, and luxury trends. With a career spanning over a decade, Mikaela has been recognized as an International Wine & Cigar Sommelière and has expertise in various beverage categories. Academic credentials include multiple specializations in sommelier studies and related fields from prestigious institutions.