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Marketing and Brand Management

About

The Marketing and Brand Management team at Heineken USA is responsible for developing and executing marketing strategies that enhance brand visibility and consumer engagement across various markets. This team manages the positioning of iconic brands like Heineken, Dos Equis, and Birra Moretti, overseeing campaigns, sponsorships, and innovation initiatives, while collaborating closely with insights and trade marketing to drive growth and capitalize on emerging trends in the beverage industry.