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Sertac Guzel serves as the Country Lead for Ethicon at Johnson & Johnson MedTech in the Netherlands and has held various leadership roles since joining the company in 2005. Currently, Sertac oversees multiple teams involved in the integration of digital assets into the JNJ Digital Surgery Suite and is the Interim Global President for Ethicon Digital Solutions. Previous roles include Senior Director of Marketing and Customer Partnerships at Ethicon Robotics and Digital, where Sertac led the commercialization of digital solutions following the acquisition of Verb Surgical. Sertac was part of the founding team at Verb Surgical, contributing to its growth and eventual acquisition by Johnson & Johnson. With extensive experience in strategic marketing, product management, and sales across multiple regions including Turkey and EMEA, Sertac has demonstrated a strong track record in driving innovative surgical solutions. Educational qualifications include a BS in Industrial Engineering from Bilkent University and additional studies at Thunderbird School of Global Management.