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Cassandra Cavanah is a seasoned professional in marketing communications and public relations, currently operating as the Owner of Cavanah Communications since November 2013, where high-level writing and research projects are central to the consultancy. Since January 2014, Cassandra has also served as the Editor for the "Guide to Hydrothermal Spa & Wellness Development Standards" at the Global Wellness Institute, contributing to its third edition. Previously, as Executive Director of SpaFinder Europe from January 2006 to August 2013, Cassandra led efforts for the UK subsidiary of SpaFinder Wellness, Inc. Cassandra's career also includes significant roles such as Managing Partner at mWEBB Communications, Partner at Fizz Communications, Account Director at rbi creative, and Executive Editor at PC Laptop Magazine. Possessing a Bachelor of Arts in English from UCLA, Cassandra brings a rich background in managing marketing services and campaigns across diverse industries.