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Scott Reynolds is an accomplished eCommerce professional with extensive experience in various leadership roles. Currently serving as the Director of Ecommerce at ELECTRIC since September 2022, Scott has previously co-owned Green Fuz since December 2012. Scott's experience includes serving as the Director of Ecommerce at Reef from August 2019 to August 2022 and as the Director of Digital Merchandising & Brand Sites Experience at Boardriders for a brief period in 2019. Notable achievements include overseeing brand experiences for major labels and managing eCommerce strategies at RVCA, where Scott also held the position of Digital Marketing / Ecommerce Director from July 2012 to March 2019. Earlier in Scott's career, a significant tenure at Active Ride Shop as Ecommerce Director involved developing business strategies and managing sales and marketing efforts.