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Alberto Lacoma Hurtado has a background in marketing with experience in managing brands in various industries including laundry care, toilet care, and spirits. Alberto has worked in brand management roles at companies like BlueSun and Grupo Planeta, where Alberto was responsible for developing marketing plans, managing budgets, and coordinating with creative agencies. Alberto also has experience in consumer insights and market research from their time at Gallina Blanca. Overall, Alberto has a solid foundation in marketing and a strong track record of successfully managing various brands across different industries.