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The Marketing Team at Eckes-Granini is responsible for promoting the company's diverse portfolio of fruit juices, beverages, smoothies, and syrups across multiple markets in Europe. This team drives brand awareness and growth through strategic brand management, market research and insights, digital communication, and trade marketing initiatives. By leveraging their expertise in consumer behavior and innovation, they ensure the superior quality and unique positioning of Eckes-Granini’s products, supporting the company’s guiding principle of delivering the best of fruit for a healthy and enjoyable life. Additionally, they manage external communications and advertising efforts to strengthen the presence and success of the company’s national and international brands.