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Anupam Alok is a seasoned marketing professional with extensive experience in brand management and market research. Currently serving as a Senior Marketing Manager at Danone since March 2022, Anupam previously held the position of Senior Brand Manager for 7UP India and other beverage categories at PepsiCo, where responsibilities included business accountability and celebrity management. Anupam’s career began with roles at ITC Limited as a Brand Manager and Assistant Manager of Market Research at Nielsen, where skills in research, analysis, and project management were honed. Additionally, experience as a Qualitative Researcher at GfK Mode and a Senior Officer at Bennett Coleman and Co. Ltd. further solidified expertise in market insights. Anupam holds a PGDM in Marketing from Sri Balaji University, Pune.