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Gustavo B. Rezende has significant experience in digital marketing, strategic planning, and business modeling. Gustavo currently works as a Digital Marketing Consultant at Viva Linda Distribuciones SL. Prior to that, they were the Head of Strategic Planning and Business Modeling at DRIVEN.CX. Gustavo also has experience as the Founder and Creative Director at Shake Marketing e Comunicação, where they provided consultancy, planning, and execution of marketing and communication projects for clients such as ABRAFATI, Kumho Tire, Casio Brasil, TomTom, SonyMobile, and SealTelecom. Gustavo worked as a Marketing Manager at Elsys and a Product Manager at Samsung Electronics and Sony. Gustavo started their career as a Marketing Assistant at Arthur Andersen Business Consulting and had an internship at Atos.

Gustavo B. Rezende completed their Bachelor of Arts (BA) degree in Marketing from ESPM Escola Superior de Propaganda e Marketing, from 1997 to 2000. Later, in 2003, they pursued an Executive MBA from FGV - Fundação Getulio Vargas, specializing in Business Administration and Management, General.