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Joanna Houghton is an experienced Brand and Creative Content Manager at Cotton Traders since July 2019 and a Freelance Designer & Art Director under Joanna Houghton Creative since January 2019, focusing on creative projects for leading fashion brands and B2B companies in the North West. Prior to these roles, Joanna served as the Creative Manager & Lead Designer at Hotter Shoes from August 2001 to January 2019, contributing significantly to the brand's transformation from a UK mail order business to an international multi-channel retailer, overseeing the launch of multiple websites, the first branded store, and international marketing initiatives. Joanna Houghton holds a BA Hons in Creative Imaging from The University of Huddersfield, earned between 1998 and 2001.