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Ksenia Vollmer serves as the Manager Market Research & Consumer Insights at Deichmann since February 2022, where responsibilities include leading Kantar TV and digital advertising effectiveness tests, preparing reports for management, and coordinating projects related to consumer behavior and satisfaction. Prior to this role, Ksenia accrued extensive experience at Kantar and Kantar Millward Brown in various positions, including Associate Director and Senior Client Executive, focused on market research and client relations. Educational qualifications include an MBA in Marketing and Operations Management from Georgia State University and a BBA in Marketing from Valdosta State University, complemented by earlier studies in Marketing Management at Syktyvkar State University. Ksenia's career began with roles in intern and customer service positions, indicating a diverse background in business and marketing.