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Sally Williams GAICD has a diverse and extensive work experience in the field of marketing. Sally started their career as a Marketing Executive at West Coast Eagles in 1997 and held the position until 2003. Sally then joined Carlton United Breweries as a Marketing Executive and later became the Marketing Manager for Western Australia. In 2010, Sally joined Skywest Airlines Pty Ltd as a Marketing Manager and remained in that role until 2013. Following this, they worked as a Marketing Consultant for Carlton & United Breweries for a year. In 2014, Sally joined McDonald's as the Marketing Manager for Victoria and Tasmania, where they stayed until 2018. Sally then transitioned to CKE Restaurants, Inc. as the Director of Marketing for Carl's Jr. APAC. In the same year, they also became the Marketing Director at Carl's Jr. Indonesia. Sally's work experience showcases their extensive knowledge and expertise in the marketing industry.

Sally Williams GAICD attended the Australian Institute of Company Directors in 2022. Before that, they completed a Master of Business Administration (M.B.A.) from RMIT University between 2015 and 2017, majoring in Business Administration and Management, General.