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Elena Boned de la Guardia holds extensive experience in marketing and business strategy across various sectors. Currently, as Directora de Marketing, Comunicación e Innovación at Serunion S.A. since November 2015, Elena defines and develops marketing strategies for multiple divisions, focusing on innovation and customer experience through new concepts and digital communication. Prior roles include Directora de Marketing y Ventas at AN GRUP, where marketing plans and product strategies were implemented, and Director at GRUP SERVEIS GASTRONOMIA 2000, focusing on business development and investment analysis. Additional experience includes serving as MBA Program Manager at ESADE Business & Law School, and consulting roles at Netjuice Consulting and Ogilvy & Mather. Elena's educational background includes an MBA from Esade and a PDD from IESE Business School.