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Anna Adamowicz Zarzycka is an experienced marketing and brand management professional with a strong background in the spirits industry. Currently serving as Ballantine's Creative Content Manager and Global Senior Brand Manager Communications & Content at Pernod Ricard since November 2019, Anna leads creative campaign development for the largest Ballantine's market. Prior experience includes roles at Bacardi as Rums Portfolio Manager, where Anna successfully strengthened Bacardi's market position in Poland, and various positions at Diageo, including Brand Manager for Smirnoff and Gordon's across CEE & CIS markets. Anna holds a Master’s Degree in International Economic Relations from the University of Lodz and has completed postgraduate studies in Digital Marketing at SGH Warsaw School of Economics.