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Carla Cruz has a diverse work experience spanning various industries. Carla started their career in 2008 as a Designer at Woven Labels Plus. In 2009, they joined Cycle Gear as a Senior Graphic Designer, where they worked on web assets and direct marketing campaigns. From 2012 to 2014, Carla worked as a Front-End Developer at Jelly Belly Candy Company, focusing on improving customer experience on their websites.

Carla's digital marketing career started in 2014 when they joined Treasury Wine Estates as an Email Marketing Specialist, responsible for designing and executing email campaigns to drive sales and brand awareness. Carla then transitioned to the role of Web Developer, where they developed and designed websites to enhance the consumer experience and supported the Direct to Consumer team in email campaign creation. Carla's last role at Treasury Wine Estates was Digital Marketing Manager, where they coordinated and managed digital marketing strategies for a portfolio of brands, including optimizing search and paid media to increase qualified traffic and conversions.

Currently, Carla is working at Trinchero Family Estates as the Director of Digital Marketing, a position they started in August 2021. Prior to that, they served as the Senior Manager of Digital Marketing from November 2017 to July 2021.

Carla Cruz attended Queens College from 2006 to 2008, where they acquired a Bachelor of Science degree in Graphic Design.