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Riley McGilvray is a seasoned marketing specialist currently employed at Andrew Peller Limited, focusing on tourism and event marketing, e-commerce management, and media relations within the Estates and Wine Clubs sector. With a strong background in content creation and editing for various publications, including the Wine Club magazine and Riverbend Inn & Vineyard magazine, Riley also excels in social media management and data analytics reporting through Google Analytics. Previous roles include account executive at Creative Guild, where project management and client communication were key, and account coordinator at PRAXIS, managing prominent clients in the beverage industry. Educational credentials include a Bachelor's Degree in Popular Culture from Brock University, a Graduate Certificate in Public Relations from Niagara College, and a Level 2 certification in Wine & Spirits from the Wine & Spirit Education Trust. Additionally, Riley has experience in customer service and sales from earlier roles in the hospitality and wine sectors.