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Veronica Espmark has extensive experience in marketing and fundraising, currently serving as Chef Privat Insamling och Marknad at Cancerfonden since October 2016, where responsibility includes managing a fundraising budget exceeding 1 billion SEK, achieving record highs in 2023 and establishing Cancerfonden as Sweden's largest fundraising organization. Previous roles at Cancerfonden include Marknadschef, overseeing brand strategy and digital transformation, and Varumärkesansvarig, where Veronica strengthened the brand's position significantly. Prior to Cancerfonden, Veronica held project and production leadership roles at various advertising agencies, including Collaborate Reklambyrå and Harry Reklambyrå, and served as Marknadsprojektledare at Länsförsäkringar, driving key campaigns across multiple business areas. Veronica's educational background includes qualifications in business communication, data science, and change management from several reputable institutions, including IHM Business School and Berghs School of Communication.