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Cinzia Colombo currently serves as General Manager at BTI Biotechnology Institute since February 2018, leading a team of 10, including 8 Territory Managers focused on Dental Implants, CAD/CAM, and Regenerative solutions within the Spanish multinational company. Prior to this role, Cinzia held several key positions at Nobel Biocare from November 1988 to December 2017, culminating as VP Sales Italy and Global Head of Sales Force and Customer Service Development. Responsibilities included managing large teams, developing sales and marketing strategies, and optimizing customer service across Europe, the Middle East, and Africa. Cinzia began their career in the pharmaceutical sector at Upjohn SpA and Pharmacia SpA from 1983 to 1988, providing foundational experience in sales and marketing.