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Natalia Perez has a diverse work experience across various industries. Natalia worked as a General Assignment Reporter at News 12 the Bronx from 2002 to 2003, followed by a role as a General Assignment Reporter at FOX10 Phoenix from 2006 to 2007. In 2011, Natalia joined MAC Cosmetics as a Retail Sales Manager, effectively managing a team and exceeding sales goals. Natalia then ventured into entrepreneurship and founded Sasheen Makeup Artistry in 2014. As the CEO and Business Owner, Natalia successfully managed day-to-day operations and implemented effective marketing strategies. In 2019, they joined Storefront Academy as the Director of Communications, overseeing social media platforms and marketing events. Currently, Natalia is serving as the Director of Marketing at BronxNet Community Television since 2023.

Natalia Perez attended Arizona State University from 1996 to 2001, where they earned a Bachelor's degree in Business Administration and Management, with a focus on General Management.