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Javed Iqbal Syed is a seasoned professional with extensive experience in finance and digital leadership within British American Tobacco (BAT), serving as Director of Digital and Information, Area Director for the Middle East South Asia & North Africa, and Managing Director of PTC since March 2014. Javed has successfully shaped strategic leadership agendas focused on sustainable growth in the South Asian business unit, ensuring effective business planning, compliance, and revenue maximization. Prior experience includes serving as Finance Director at British American Tobacco Switzerland, where financial performance was significantly improved across multiple markets, and various finance roles at British American Tobacco from 1996 to 2011, enhancing operational efficiencies and establishing strong governance. Javed holds an MBA in Management Information Systems and Finance from Bahauddin Zakariya University.