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Masooma Raza possesses a strong background in digital marketing and integrated communications, currently serving as the Digital Marketing Lead for the Middle East and South Asia at BAT. Previously, Masooma held the position of Integrated Marketing Communications Manager for VELO and worked as a Key Account Manager. Additionally, Masooma was an Associate Creative Manager at Purple Arts & Communications. An academic foundation in business is established with a Bachelor's degree in BBA (HONS) with a double major in Finance and Marketing from the Lahore School of Economics, complemented by A'level studies in Business/Commerce at Lahore Grammar School.