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Evet Hestara is a digital analytics and performance manager at PT HM Sampoerna Tbk. since December 2020, with previous experience as an SMB Account Manager at TikTok, where Evet focused on revenue growth strategies for small and medium businesses in Indonesia. Prior roles include Senior Manager of Conversion Rate Optimization and Digital Strategy at iProspect Valuklik, where Evet developed digital marketing strategies and analyzed performance metrics. Evet also served as a Senior Conversion Analyst at aCommerce and held positions at iProspect Valuklik in various digital marketing roles. Evet began a career in network and IT project management at PT. XL Axiata Tbk., collaborating on a major LTE 4G project. Educational background includes a Bachelor's Degree in Telecommunications Engineering from Telkom University and participation in the Founder Institute program.