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Luis Gustavo Ortiz is an experienced professional in data strategy and social listening, currently serving as a Social Listening and Data Strategy Manager at BETC HAVAS since August 2019. Prior to this role, Ortiz was a Data Analyst at NBS from September 2016 to July 2019, where responsibilities included data gathering, analysis, and tool configuration. Ortiz's earlier experience includes working as a Content Analyst at Comunique-se Group, a Marketing Assistant at Folha Dirigida, and holding various roles at Brasil/CT, including Product Owner and Trainee in Product Ownership and Marketing. Ortiz began a career in live broadcasting at Portal PUC-Rio and holds a Bachelor’s degree in Communication with a focus on Advertising from Pontifícia Universidade Católica do Rio de Janeiro.